Tamara Franklin

When there's a high-profile data breach splashed across the news, you might immediately wonder about your own network—and if you're doing enough to protect it.
Hackers work around the clock, so there's no guarantee your organization won't be next. And since your network is always connected to the outside world via the internet, you must ensure its protection on a constant basis. Otherwise, your organization is wide open to a variety of cyberattacks.

Cybercrime targeting the healthcare industry is big business and affects organizations across the spectrum, as breaches occur at a rate of 1.4 per day in the U.S. alone. And the risk is only increasing: According to the 2019 Healthcare Data Breach Report published by HIPAA Journal, "more healthcare records were breached in 2019 than in the six years from 2009 to 2014."

Cyberattacks wait for no one; they routinely disrupt even the best-laid plans. That’s why Arctic Wolf’s Concierge Security® Team has put together a checklist to help you start the year off on the right foot. These recommendations are already helping our customers improve their security posture, and they can make your operations run smoother as well.

You'll often hear the terms software-as-a-service (SaaS) and cloud computing used interchangeably. While closely related, they are actually two different things.
We'll now explain the differences between SaaS and cloud computing and what it means for your business.

It's estimated that the Department of Defense (DoD) stops 36 million emails each day containing malware, viruses, and phishing plots from hackers, terrorists, and foreign adversaries attempting to gain unauthorized access to sensitive information concerning military systems and defense plans.

In 2019, 140 (and counting) local governments, police stations and hospitals were held hostage by ransomware, representing a 65% year-over-year increase. As evidenced by recent incidents in Baltimore, Atlanta and many other major metropolitan areas, public agencies are particularly vulnerable to ransomware attacks.

When Sarah-Allen Preston shared her big idea, several people in her professional network told her not to pursue it. Not because it was a bad concept, but because it would be a huge undertaking—especially for a busy mother of three.
Preston launched her app Afloat to help people who feel like they’re sinking. It allows users to create an online support system and send or receive help.

When we think of culture branding, it’s typically in reference to consumer brands such as Nike and Starbucks. These companies don’t just represent a product or a service. They represent a lifestyle that is culturally relevant to their respective audiences.
Here’s the good news: B2Bs can also appeal to our emotional curiosities and culturally relevant trends. This is so important today because SaaS companies have depended on efficiency messaging to differentiate their services, a tactic that c...

Cultural branding is a term most often used for consumer brands like Coca-Cola and Harley-Davidson, depicting a lifestyle that's culturally relevant to the brand audience. But is there something B2B software companies can learn from what these consumer brands do to attract consumers? New SaaS offerings pop up every day, and it’s important to say something different.
Take my company, Smartling, for example. As a venture-backed B2B SaaS company out of NYC, we could be like the rest of the indus...

Long-form blog post on everything you need to know about data visualization.

Back in 2013, Jack Dorsey, the co-founder and CEO of Twitter and the founder and CEO of Square, famously advised a group of tech companies to “meet customers where they are.” His rationale is that nearly everyone has a smartphone, so he designed Square primarily with the ability to accept credit cards via mobile in mind.
While it turned out to be a genius move for Square, when it comes to marketers, the advice isn’t as easy to follow. Why? Because today’s customers are everywhere. They’re on ...

In today’s competitive business landscape, the power of data-driven sales and analytics cannot be ignored. Data is a driving force behind the success of nearly every aspect of business, and it has also become an indispensable asset for the sales function. Research from McKinsey & Company shows companies that leverage data in their sales process and operations are 5 to 6% more profitable and productive than competitors.
Below are three ways you can leverage data to help meet your company’s sal...

Ghostwritten contributed article

Implementing a new CRM system can be quite costly, in terms of money, time and human resources. A common mistake is to spend most of these resources on the technical aspects of the implementation and not focus sufficiently on planning for the user adoption of the tool.

For those who have never been involved in a large-scale CRM data migration project, there can be a misperception that data migration is a simple exercise of exporting data from one system and importing data into another system. However, data migrations can be extremely complex.