Tamara specializes in developing and executing on content strategies for SaaS, eCommerce, FinTech, and cybersecurity companies. Ex-Senior Content Marketing Manager at Shopify.
Social Commerce Strategy: Improve Your Social Selling With These 9 Best Practices
According to Accenture, social commerce sales reached $492 billion worldwide in 2021 and are forecasted to triple to $1.2 trillion by 2025. The market opportunity is vast for retailers willing to embrace a human-centric approach to online shopping that can strengthen consumer relationships.
Instagram Live Shopping: Best Practices for Ecommerce Businesses
Instagram live shopping allows consumers to purchase your products directly from one of their favorite social commerce platforms.
Motivation vs. Discipline: How To leverage Both
For entrepreneurs, motivation and discipline are two essential pillars of success. Though these two terms are often used interchangeably, they mean different things. So, when it comes to gearing yourself or your team up to work toward a specific goal, which one should you turn to?
Career pathing for employees at all levels
In today's workplace, employees want more than just a paycheck. Total compensation is important. But they also want to know that their employers value them and see a forward trajectory for their career path.
But what is career pathing? How is it different from a traditional corporate ladder? And how can employers and employees use it to their advantage?
How To Use Virtual Mentoring To Get Unstuck
Many successful people rely on mentors to help them reach the next level. Bill Gates seeks advice from Warren Buffett. Oprah Winfrey was mentored by Maya Angelou. And if you want to take it waaay back, Socrates mentored Plato, and Plato went on to mentor Aristotle.
So, whenever you feel unsure of your next move, seek out someone who has done it before to guide you.
Why workplace flexibility matters and 4 ways to offer it
A LinkedIn study of C-level executives in the U.S. and the U.K. shows that 81% are changing their policies to offer greater workplace flexibility. Why? Offering flexibility in the workplace is no longer a perk only afforded to cutting-edge startups. It's now critical to a company's recruitment, satisfaction, and retention strategies.
Corporate Citizenship: Everything Entrepreneurs Need to Know
In 1946, famed management professor and sociologist Peter Drucker penned the Concept of the Corporation. In it, he wrote that every business leader has two duties: “They are responsible and accountable for the performance of their institutions… They are responsible also, however, for the community as a whole.”
Why Your Business Needs an ESG Reporting Strategy
Environmental, social, and governance (ESG) reporting is becoming more important as businesses make false ESG claims to increase their bottom lines. For example, the investment management arm of Bank of New York Mellon Corp was recently fined $1.5m by the US Securities and Exchange Commission (SEC) over its funds’ deceptive claims about using environmental and social criteria to pick stocks.
Coaching vs. Mentoring for Entrepreneurs
When that time comes, having someone experienced that you can turn to for guidance can be a game-changer. But when looking for someone to teach you their ways, should you opt for a coach or a mentor? What you end up deciding will depend on your personal and business needs. When that time comes, having someone experienced that you can turn to for guidance can be a game-changer. But when looking for someone to teach you their ways, should you opt for a coach or a mentor? What you end up deciding will depend on your personal and business needs.
Holiday Online Shopping: The Social Commerce Trends Boosting Sales for Ecommerce Businesses
The growth opportunity for brands to take a holiday online shopping campaign to social media is massive. The value of social commerce sales in 2022 is estimated to be $958 billion. According to a recent Shopify study, 49% of brands surveyed plan to boost their investment in social commerce in 2022. This article covers what you need to know to get started with social commerce and compete for your consumers’ attention when they do their holiday shopping online this year.
People operations: What is it and how can it support retention?
People operations describes the business function and processes for managing and developing an organization's workforce. It is a people-centric approach that focuses on what people actually experience as employees within the company to improve their productivity, growth, and satisfaction.
Shopify Editions: The Biggest Developer Updates for Summer ’22
As Shopify developers, your innovation, problem-solving, and new technology drive business for millions of brands around the world—including ours. We’re constantly updating our platform to give you the tools you need, but with dozens of updates every year, we know it can be hard to keep up. After all, it’s not easy to keep track of every API update and new feature release while you’re busy building highly performant apps, themes, and custom storefronts.
We wanted to fix that. So today, we’re ...
Promotion policy guidelines and best practices
Research from McKinsey & Company finds that of employees who voluntarily leave their jobs, 35% cite a lack of career development and promotion opportunities as their reason.
If the Great Resignation has taught us anything, it’s that employers must do more to invest in employee retention. Having a promotion policy in place to recognize employees for their hard work is a critical piece of the puzzle to retaining more workers.
Reflections on bringing mindfulness to Web3 on World Mental Health Day
World Mental Health Day is the perfect time to talk about how mental health has been and continues to be affected and changed by the virtual world.
SHOPIFY APP STORE OPTIMISATION UPDATES: EVERYTHING YOU NEED TO KNOW
On 22 June, 2022, Shopify dropped its first Shopify Editions experience under the theme: Connect to Consumer. With this "Edition", Shopify announced some incredible changes to the platform, many directly related to app development.
One of the most exciting updates is Built for Shopify. This new program for Shopify developers gives you the tools and documentation you need to develop apps that look, feel, and perform as if they are native to Shopify. As a result, Built for Shopify makes it easier and more rewarding to create high-quality Shopify apps.