Tamara specializes in developing and executing on content strategies for SaaS, eCommerce, FinTech, and cybersecurity companies. Ex-Senior Content Marketing Manager at Shopify.
The role of artificial intelligence in business in 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research, nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.
8 Ways Shopify Capital Can Help Grow Your Small Business
In this article, we'll share eight ways you can use Shopify Capital to grow your small business in 2023. From investing in inventory to expanding into retail, we'll cover all the bases.
Career pathing for employees at all levels
In today's workplace, employees want more than just a paycheck. Total compensation is important. But they also want to know that their employers value them and see a forward trajectory for their career path.
But what is career pathing? How is it different from a traditional corporate ladder? And how can employers and employees use it to their advantage?
Why workplace flexibility matters and 4 ways to offer it
A LinkedIn study of C-level executives in the U.S. and the U.K. shows that 81% are changing their policies to offer greater workplace flexibility. Why? Offering flexibility in the workplace is no longer a perk only afforded to cutting-edge startups. It's now critical to a company's recruitment, satisfaction, and retention strategies.
Why Your Business Needs an ESG Reporting Strategy
Environmental, social, and governance (ESG) reporting is becoming more important as businesses make false ESG claims to increase their bottom lines. For example, the investment management arm of Bank of New York Mellon Corp was recently fined $1.5m by the US Securities and Exchange Commission (SEC) over its funds’ deceptive claims about using environmental and social criteria to pick stocks.
Motivation vs. Discipline: How To leverage Both
For entrepreneurs, motivation and discipline are two essential pillars of success. Though these two terms are often used interchangeably, they mean different things. So, when it comes to gearing yourself or your team up to work toward a specific goal, which one should you turn to?
Shopify Editions
Product-led digital experience showcasing all of the feature releases from the previous six months. Led content strategy.
Instagram Live Shopping: Best Practices for Ecommerce Businesses
Instagram live shopping allows consumers to purchase your products directly from one of their favorite social commerce platforms.
Newsletter: Important Product Updates for Shopify Developers
In this edition of our monthly product newsletter for Shopify Developers, you’ll find the most important updates you need to know to continue your work with your app users.
Read on for more information. If you’d rather receive these updates via email, please sign up for our monthly What’s New with Shopify email below.
Stay in the know
Subscribe to receive What's New with Shopify, our monthly email featuring Shopify's latest product news.
Coaching vs. Mentoring for Entrepreneurs
When that time comes, having someone experienced that you can turn to for guidance can be a game-changer. But when looking for someone to teach you their ways, should you opt for a coach or a mentor? What you end up deciding will depend on your personal and business needs. When that time comes, having someone experienced that you can turn to for guidance can be a game-changer. But when looking for someone to teach you their ways, should you opt for a coach or a mentor? What you end up deciding will depend on your personal and business needs.
Demystifying Shopify Capital: 5 Alternative Funding Myths Debunked
Many business owners struggle to secure the initial funding needed to start or expand their companies. And for most small companies, securing timely funding from traditional sources is nearly impossible.
Luckily, today there are a number of funding sources available for businesses like yours. However, alternative financing may be less familiar, and accepting money from new avenues can feel daunting. But it doesn’t have to. If you’ve already trusted Shopify to power your business, you can trus...
Social Commerce Strategy: Improve Your Social Selling With These 9 Best Practices
According to Accenture, social commerce sales reached $492 billion worldwide in 2021 and are forecasted to triple to $1.2 trillion by 2025. The market opportunity is vast for retailers willing to embrace a human-centric approach to online shopping that can strengthen consumer relationships.
How To Use Virtual Mentoring To Get Unstuck
Many successful people rely on mentors to help them reach the next level. Bill Gates seeks advice from Warren Buffett. Oprah Winfrey was mentored by Maya Angelou. And if you want to take it waaay back, Socrates mentored Plato, and Plato went on to mentor Aristotle.
So, whenever you feel unsure of your next move, seek out someone who has done it before to guide you.
Corporate Citizenship: Everything Entrepreneurs Need to Know
In 1946, famed management professor and sociologist Peter Drucker penned the Concept of the Corporation. In it, he wrote that every business leader has two duties: “They are responsible and accountable for the performance of their institutions… They are responsible also, however, for the community as a whole.”
Future of Commerce Trend Report
Tamara was instrumental is helping Shopify's content team conduct qualitative research, interviewing SMEs and partners for inclusion in this highly valuable annual trends report.