Tamara specializes in developing and executing on content strategies for SaaS, eCommerce, FinTech, and cybersecurity companies. Ex-Senior Content Marketing Manager at Shopify, current writer at Salesforce.
Gross Profit vs. Net Profit: What's the Difference and Why It Matters
Learn how these metrics impact your business, and how to manage your revenue on one platform.
Reaching your sales goals feels like a win — until you realize that not all of it turns into profit. Many businesses celebrate when they see revenue numbers rise, only to watch expenses eat them up, leaving little to show for their efforts. That’s where understanding gross profit vs. net profit is essential. The metrics are closely related, but they mean different things: One shows what’s left after ...
Best Quoting Software Tools and Solutions: A Complete Guide
Earning a handshake to close a deal takes more than just a compelling proposal and a winning smile. It demands a written quote that's clear, easy to understand, and delivered with accuracy and speed. Today's sales quoting software speeds up the configure, price, quote (CPQ) process. And with built-in automation, dynamic pricing, and AI-driven recommendations, modern quoting platforms are essential for sales teams that want to stay competitive.
Sorting through the many quoting software options...
Top 5 Sales Funnel Software Picks for 2025 — and How to Choose the Right One
The right sales funnel software can give your business a real edge — transforming prospects into customers. One AI writing assistant software tool, for example, could increase conversions to its upgraded plans by 80% using lead scoring based on artificial intelligence (AI).
AI-powered lead scoring is just the beginning. The best sales funnel software optimizes the customer journey at every stage, from increasing awareness of your company and its offerings to nurturing long-term customer relat...
6 Best Sales Tracking Software for 2025
Don't leave your sales to chance. Learn how the right sales software can help you see trends in your data and increase your revenue.
Sales can sometimes feel like a game of trial and error, especially when you're just starting out. But you may be surprised to know that you already have the answers you need — in your sales data.
Information — data — from your sales lets you uncover trends and opportunities in your business. This can help you improve your process and increase your revenue, from...
The role of artificial intelligence in business in 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research, nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.
Motivation vs. Discipline: How To leverage Both
For entrepreneurs, motivation and discipline are two essential pillars of success. Though these two terms are often used interchangeably, they mean different things. So, when it comes to gearing yourself or your team up to work toward a specific goal, which one should you turn to?
Demystifying Shopify Capital: 5 Alternative Funding Myths Debunked
Many business owners struggle to secure the initial funding needed to start or expand their companies. And for most small companies, securing timely funding from traditional sources is nearly impossible.
Luckily, today there are a number of funding sources available for businesses like yours. However, alternative financing may be less familiar, and accepting money from new avenues can feel daunting. But it doesn’t have to. If you’ve already trusted Shopify to power your business, you can trus...
8 Ways Shopify Capital Can Help Grow Your Small Business
In this article, we'll share eight ways you can use Shopify Capital to grow your small business in 2023. From investing in inventory to expanding into retail, we'll cover all the bases.
Shopify Editions
Product-led digital experience showcasing all of the feature releases from the previous six months. Led content strategy.
Social Commerce Strategy: Improve Your Social Selling With These 9 Best Practices
According to Accenture, social commerce sales reached $492 billion worldwide in 2021 and are forecasted to triple to $1.2 trillion by 2025. The market opportunity is vast for retailers willing to embrace a human-centric approach to online shopping that can strengthen consumer relationships.
Instagram Live Shopping: Best Practices for Ecommerce Businesses
Instagram live shopping allows consumers to purchase your products directly from one of their favorite social commerce platforms.
Career pathing for employees at all levels
In today's workplace, employees want more than just a paycheck. Total compensation is important. But they also want to know that their employers value them and see a forward trajectory for their career path.
But what is career pathing? How is it different from a traditional corporate ladder? And how can employers and employees use it to their advantage?
How To Use Virtual Mentoring To Get Unstuck
Many successful people rely on mentors to help them reach the next level. Bill Gates seeks advice from Warren Buffett. Oprah Winfrey was mentored by Maya Angelou. And if you want to take it waaay back, Socrates mentored Plato, and Plato went on to mentor Aristotle.
So, whenever you feel unsure of your next move, seek out someone who has done it before to guide you.
Newsletter: Important Product Updates for Shopify Developers
In this edition of our monthly product newsletter for Shopify Developers, you’ll find the most important updates you need to know to continue your work with your app users.
Read on for more information. If you’d rather receive these updates via email, please sign up for our monthly What’s New with Shopify email below.
Stay in the know
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Why workplace flexibility matters and 4 ways to offer it
A LinkedIn study of C-level executives in the U.S. and the U.K. shows that 81% are changing their policies to offer greater workplace flexibility. Why? Offering flexibility in the workplace is no longer a perk only afforded to cutting-edge startups. It's now critical to a company's recruitment, satisfaction, and retention strategies.